Situation
A leading commercial vehicle maker wanted to quickly expand its network but was not sure of the share of mind that its sales & channel management team could give to the activity. Also, there was a need for concept selling among prospective channel partners.
idea7 Solution
>
Development of a dealer prospecting & appointment process with objective
man-day benchmarks.
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Taking charge of initial concept selling to screening and short listing of interested parties.
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Follow up with prospects as third party to get credibility.
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Facilitating appointment of screened parties by the manufacturer.
Result
Faster expansion of dealer network with less direct and indirect costs.
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