Situation
A leading private sector oil company entering oil retail business faced a challenge in building a unified channel management approach. Viewed training of various channel management & operations teams as a critical initiative.

idea7 Solution
> Organization Climate Survey using in-depth interviews of various the stake holders    across India such as different categories of dealers, marketing team, operations    team, project management team etc.

> Analysis of the data to put together the critical attention areas.

> Development of a code of conduct for different channel management teams.

> Training of the teams on the code of conduct and channel management guidelines.

Results
Improved dealer satisfaction.


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