Situation
A multinational car manufacturer known for its quality products wanted to initiate CRM activities in its Indian operations using its dealerships.  Not sure of the scope & starting point:

idea7 Solution
> Defining CRM activity scope using the proprietary framework.

> Designing SOPs for dealerships and manufacturer CRM departments.

> Automating required (a few) processes by building software solutions.

> Training the manufacturer & dealer teams on SOPs and behavioural skills required     for implementation.

> Handholding, audit & certification at the dealerships to ensure implementation.

> Maintenance of  skills and processes through repeat interventions.

Results:
A well oiled CRM system in place that contributed to improvement in
manufacturer CSI.


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