On a fateful day in Dec 2001, the idea for idea7 germinated over a cup of tea. In May 2002 idea7 opened shop with a dealership training project from Ford India. We always knew that stand-alone dealership training would not be the answer for the transformational needs of automotive OEMs in the fast changing market environment. We envisioned to build a company that offered complete transformation and performance management solutions for automotive retail business.

A few years have gone by while we have come a long way on our vision path. Today, idea7 has a suite of people, process and technology solutions for automotive retail business. We work with many leading automotive OEMs in India to render them a competitive edge.  

In these years, our research, experience and success track record have helped us evolve strategies, frameworks and models that very specifically Locations the needs of automotive retailing. In fact, our in depth understanding of automotive retail business gives our solutions a clear edge over generic ones. idea7 solutions go much beyond a few fancy presentations and “feel-good-classroom-training-programs”. We reside at the head-quarters of many automotive OEMs managing retail transformation programs while we can also be seen at their dealerships training and coaching people to perform better. We contribute to the retail strategies of some leading automotive OEMs in India while we also drive a few IT applications on their servers.

People, Process and Technology: idea7 brings together all the critical pieces to build high performance retail network for its client OEMs and other automotive companies.


OUR PROPOSITION


What does it take to transform a business organization? What does it take to change people’s habits? What does it take to build a system that continuously delivers high performance?

Well, if it is retail and customer service, we know the answer. The answer does not lie in conducting a few training programs for the stores or dealerships. It does not also lie in buying and analyzing customer satisfaction study reports. It lies in details and patient, pain-staking efforts to work on every aspect of the retail business; it lies in working with people to change their habits; it lies in developing processes and procedures for quality delivery in whatever we do; it lies in making use of technology to reduce costs and to become more efficient.  

This balanced focus on people, process and technology is at the core of our approach to building high performance retail systems.

Read more about our retail performance management approach based on people, process and technology interventions in the white papers:

A Balanced Approach to Automotive Retail Performance Management

Store Performance Management: The Indian Paradigm

Also read India-V2, a related article by Manish Jar published in leading business portal domain-b.