Our consulting services initially got started as a “value-add” to our training clients. Now they have become one of the core offerings of idea7. We work very closely with leading automotive companies and dealerships to address their challenges and growth aspirations. While doing so, we get fully involved in implementation of solutions using the rich experience of our consulting team, our research base and our technology expertise.
idea7’s consulting offerings cover following areas:
> Automotive Retail Strategy
> Automotive Retail Processes
> Automotive Retail Business Performance
> Automotive Customer Value Management
> Automotive Retail Data & Research
Automotive Retail Strategy
Automotive retail business is fast changing and aware companies are continuously aligning themselves to the changing needs of the market. idea7 works with automotive companies and dealerships to help them evolve their retail strategy. Our work covers all the dimensions of auto retail business: finance, human capital, operations, marketing etc.
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Automotive Retail Processes
Processes and not just the products, determine the success of a company at the market place. We have powerful, cost effective programs for process design and implementation in automotive retail.
We design retail processes and SOPs making use of global best practices. We also offer SOP implementation, SOP audit/certification and Mystery Shopping Solutions that deploy our proprietary templates.
CareMax™ is a powerful proprietary solution developed by idea7 for 360 degree customer care process upgrade in passenger cars, two wheelers and commercial vehicle companies and dealerships.
We rely on a compliance driven approach for implementation of SOPs. Read more about it in the white paper
SOP Implementation at the Dealerships: Chasing the Mirage.
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Automotive Retail Business Performance
In the booming automotive retail market in India, dealerships are going through some very interesting challenges and dilemmas. While they face the general challenges to the industry in terms of quality of human capital and margin pressures, each organization has its individual challenges. As part of our dealer solutions, we offer business performance improvement consulting to automotive dealerships.
idea7 consultants work with dealer owners and their top managers to help them build an approach for sustainable growth.
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Automotive Customer Value Management
Automotive industry’s fascination for Customer Satisfaction Tracking is quite well known. We at idea7 firmly believe that customer satisfaction though important, should be viewed within the framework of “Customer Value”. Studies all over the world have proved that customer retention and profitability depend on customer value. We work with automotive companies on various aspects of customer value including customer satisfaction. We have always taken a contrarian view on customer satisfaction.
Read an interesting article “Getting Serious about Customer Satisfaction” by Manish Jar on this subject published in June 2006 issue of Autocar Professional.
Also Read our white paper
A 360 Degree Approach to CSI/SSI Improvement
We work in following areas related customer value management
> Customer Relationship Management
> Customer Satisfaction Tracking & Improvement
> Customer Research & Analytics
Our Trac1™ Customer Relations framework for automotive retail helps companies take a “back to basics” approach to CRM that adds value much beyond technology and analytics.
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Automotive Retail Data & Research
As part of data & research solutions we offer primary, secondary research and analysis to our clients on assignment basis. These projects generally cover areas such as market study, business policy analysis, financial performance analysis etc.
We also offer product specifications, comparisons and pricing data for new cars, two wheelers and commercial vehicles available in Indian market.
India CAR Study™ that tracks the “Referral Value Index” of car brands in India is based on a unique approach that goes beyond the concept of customer satisfaction and helps manufacturers understand the customer value of their brands.
Read Our Success Stories in consulting with automotive clients
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